Throughout history there have been a few men of note named Atticus one was a patron of the arts, another was a famed orator of Greek rhetoric. I hope to put all of that insight along with the wealth of knowledge I obtained from attending Chris’s Microbrand University Workshop to good use by introducing Atticus Watch Company.ĭuring the time of the Greek and Roman empires, Atticus was a popular name that exemplified sophistication and refinement during the Classical period. I've seen the process of finding the right vendors, the right materials, and the right support team needed to provide a quality product and outstanding customer service. I've seen what it looks like when a brand owner provides the kind of pre- and post-sale support that customers appreciate. I've seen what it takes to bring a product from concept to delivery. Working with Chris, I’ve obtained an insider's view of the world of microbrand watches and of one of the premier microbrand companies in the market today: NTH. The watch was never made, but a great friendship and working relationship began that day in 2014.Īs part of Chris’s team, I designed the NTH Sub case (at the time, the thinnest 300m automatic dive watch in the world) and brought Chris’s 2D vision of the DevilRay case into 3D. I received a seemingly excited response with a question as to whether I'd want to collaborate. I started playing around with some design ideas and pitched one to him: a really amateur mock-up of a square-cased 3-hander with racing stripes. Chris was throwing around the idea of an homage to the Tag Heuer Monaco. Nearly three years into my watch-geek journey, I came across WatchUSeek user docvail - AKA Chris Vail of Lew & Huey (at the time) and (now) NTH Watches. As many in the affordables crowd have done, I ventured into the world of microbrands - arguably the best bang-for-buck watches on the planet. Of course this started me down the rabbit hole that is F71. I continued my research before finally pulling the trigger on a Squale 20 Atmos Root Beer for $430 (OK, so I went over budget.). I finally started looking online and found (WUS).įocusing on WatchUSeek’s Affordables forum (commonly referred to as F71 by WUS users), I found myself drawn to divers - especially the Rolex Submariner homages (I think I may have mentioned I had a budget?). I tried everything from dressy tanks to ultra-casual GShocks, but nothing spoke to me. For the next two years I searched jewelry stores, department stores, and even pawn shops. I took my time as money was tight and I wanted to be sure I found the RIGHT one for the $200-300 I'd planned to spend. Grabbypants, the search for the next *one* began. My one watch, the Octane, was never to be seen again. As fate would have it, someone decided that day was the perfect day to help himself to the contents of our house. One day I was running late for work and left the house bare-wristed, the ESQ left sitting on the kitchen island. Back in 2011, I sported what I thought was a sweet one - a red carbon-fiber-dialed ESQ Octane. Since I was a teen wearing the 80’s icon, the Swatch, I’ve always worn a wristwatch.
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